Cool Packaging Tips

Posted // 2nd Jul. 2019

One of the things we get asked about regularly is packaging so here's a quick rundown of some things to think about when choosing appropriate packaging combinations for your products. 

Try to imagine the last road trip you took, especially the last interstate road trip. Think about how many bumps there were in the road or how many times you may have had to swiftly apply the brakes. Even the safest of drivers will admit that there are a million little things that take place on 4 or 12 hour road trip and the same goes for any form of road transport. The purpose of good packaging is to provide product protection and temperature control through out the life of the journey.

Damage & Temperature Protection considerations


Product Protection - To protect your precious cargo. Most if not all carriers will treat your cargo with kit gloves but ultimately things do happen, and when they do that's where good packaging is worth its weight in gold. Here a few tips when choosing outer carton packaging:

  • Gauge - Choose a gauge (thickness) of carton that will provide adequate protection from unwanted bumps and scrapes. Find the balance between cost and effectiveness but be sure that the gauge is suitable for your needs
  • Weight - Some goods are heavier than others, if you have a heavy product e.g. Meat, ensure that you pick a taller box. The longer the box is, the more pressure the bottom seam will have to bear. If the bottom seam gives way, it's usually because the length of the box and the gauge of cardboard are not suitable for the product.
  • Type - There are many types of materials to choose from these days, plastic, poly & cardboard. Talk to your provider about what suits your product and requirements best. This will be a combination between what product is being moved and how far it needs to travel.

Temperature Control - This is the area many businesses don't consider.

  • Insulation - If your product is 'drop and go' meaning that it could spend some time out of the chiller e.g. Residential deliveries where receivers may not be home, consider using an insulation liner. This will ensure that goods will hold temperature for quite a while once out of the cold chain.
  • Gel or Ice Packs - Working in conjunction with insultation some clients can have their goods hold temperature for up to 6 hours once out of the cold chain. Gel will melt slower than ice however ice is more cost effective.
  • Type of box - Ensure that you choose the right material/construction of box. Poly boxes are great for holding temp however home delivery clients don't like them as they take up space in the household and are considered environmentally un-friendly. Cardboard can be waxed to ensure that boxes doesn’t take on moisture and hold temperature more effectively. 

You'll ultimately find a great combination for your goods, but if you'd like a few more tips and tricks give Cool Cartons a call. We're happy to help!


Matthew Smith

CEO - Cool Cartons Australia